Key elements for writing simply

Using ordinary words and simple sentences to make writing easier to read and understand.
Ensuring that writing is accessible, allowing ideas to leap into the reader’s head without them noticing the words used.
Being considerate of the reader by not using fancy writing to impress, which can burden the reader with extra work.
Writing simply to be clear, especially for non-native English speakers, as it ensures that the ideas are conveyed without relying on difficult words.
Avoiding fancy writing that can conceal the lack of ideas, as simple writing reveals the true content and keeps the writer honest.
Creating work that lasts, as simple writing is more likely to be understood in the future when culture and language may have changed.
Editing rigorously, which often involves cutting out unnecessary parts, leading to even simpler writing.
Choosing to use complicated sentences or fancy words intentionally for effect, not by accident.

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